BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Europe/Brussels BEGIN:STANDARD DTSTART:20001029T030000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10 TZNAME:CET TZOFFSETFROM:+0200 TZOFFSETTO:+0100 END:STANDARD BEGIN:DAYLIGHT DTSTART:20000326T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZNAME:CEST TZOFFSETFROM:+0100 TZOFFSETTO:+0200 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:20260626T041418Z - 65234@am574a.odoo.com DTSTART;TZID=Europe/Brussels:20260402T120000 DTEND;TZID=Europe/Brussels:20260402T130000 CREATED:20260626T041418Z DESCRIPTION:DigitAll Learning Lunch | De Watergroep &\; Möbius - H ow to: inclusive customer journey\nDigitAll Learning Lunch Join us for an online\, interactive and insightful lunch session with Esther Matton f rom De Watergroep and Irina Galitskaya from Möbius Business Redesign. Des igning a customer journey without involving users is a bit like installing a water pipeline without ever turning on the tap. Everything may look tec hnically perfect\, but only when real people use it do you know whether it truly works. De Watergroep wanted to better understand how customers expe rience the billing and debt collection process. Not only digitally skilled users\, but also people for whom digital tools are less intuitive. Becaus e that is often where frustrations arise\, mistakes happen\, or customers drop off. With that question in mind\, they partnered with Möbius. Togeth er\, they mapped the customer journey of both processes\, with digital inc lusion as a guiding principle throughout. This was not a desk exercise\, b ut a hands-on trajectory in which user testing played a central role. They engaged with real users and quickly discovered that this openness did not create barriers\, it actually built trust. People value knowing that thei r voice matters. What you can expect:A practical\, real-life case on mappi ng a billing and debt collection customer journeyConcrete examples of incl usive user testing in actionKey lessons learned: what worked well and what we would do differentlyInsights into how user feedback directly improved processes and communicationTransparency about budget\, effort and return o n investment This webinar is in English. Our speakers for the webinar No s ocial inclusion without digital inclusion De Watergroep Esther Matton As a Project Lead at De Watergroep\, Esther designs and improves customer jour neys by combining user testing\, customer-centric workshops\, and a strong focus on digital inclusion. Whatever the project\, she always starts from one core principle: the [...] DTSTAMP:20260626T041418Z SUMMARY:DigitAll Learning Lunch | De Watergroep & Möbius - How to: inclusi ve customer journey X-ALT-DESC;FMTTYPE=text/html:DigitAll Learning Lunch | De Watergroep & amp\; Möbius - How to: inclusive customer journey\nDigitAll Learning Lunch Join us for an online\, interactive and insightful lunch session wit h Esther Matton from De Watergroep and Irina Galitskaya from Möbius Busin ess Redesign. Designing a customer journey without involving users is a bi t like installing a water pipeline without ever turning on the tap. Everyt hing may look technically perfect\, but only when real people use it do yo u know whether it truly works. De Watergroep wanted to better understand h ow customers experience the billing and debt collection process. Not only digitally skilled users\, but also people for whom digital tools are less intuitive. Because that is often where frustrations arise\, mistakes happe n\, or customers drop off. With that question in mind\, they partnered wit h Möbius. Together\, they mapped the customer journey of both processes\, with digital inclusion as a guiding principle throughout. This was not a desk exercise\, but a hands-on trajectory in which user testing played a c entral role. They engaged with real users and quickly discovered that this openness did not create barriers\, it actually built trust. People value knowing that their voice matters. What you can expect:A practical\, real-l ife case on mapping a billing and debt collection customer journeyConcrete examples of inclusive user testing in actionKey lessons learned: what wor ked well and what we would do differentlyInsights into how user feedback d irectly improved processes and communicationTransparency about budget\, ef fort and return on investment This webinar is in English. Our speakers for the webinar No social inclusion without digital inclusion De Watergroep E sther Matton As a Project Lead at De Watergroep\, Esther designs and impro ves customer journeys by combining user testing\, customer-centric worksho ps\, and a strong focus on digital inclusion. Whatever the project\, she a lways starts from one core principle: the [...] END:VEVENT END:VCALENDAR